Ian Adair | Freelance Copywriter & Editor
Recent Work
“His Campaign Brought In an 800%+ Return in 8 Weeks!”
If you’re looking for similar results, you’ve come to the right place.
Ian Adair specializes in direct response copywriting, including sales collateral, long form sales pages, case studies, & more. His work has produced more than $25 million in sales for his clients since 2011.
From publicly traded, Fortune 500 companies, to small mom & pop shops, Ian’s worked with clients from dozens of industries of all shapes & sizes. You can view a few samples of his recent work below, or get in touch any time at Ian@IanAdair.com.
Sales Materials & Direct Response Copy:
Sales Collateral for CARE
As a copywriter for CARE (CanineArthritis.org) Ian produced sales materials for sponsors & advertisers, pitch decks, sell sheets, and more.
His sales materials for CARE were essential in closing multiple sponsorships deals (including fortune 500 companies), increasing revenue by 50%+, and expanding CARE’s influence in this highly technical field.
Sales & Website Copy for Exec Cast & Ops In Action
As Copywriter & Director of Marketing for Exec Cast (and sister brand, Ops In Action), Ian prepared numerous sales pages, website copy, email copy, and other sales collateral.
His work for Exec Cast resulted in Award-winning growth, dozens of new clients, local press recognition, & more.
Email, Sales page, & Landing page copy for MoveMend
With direction from Doctors of Physical Therapy, Occupational Therapists, & Certified Strength & Conditioning Specialists, Ian prepared multiple email campaigns, sales pages, and landing pages for MoveMend Physical Therapy.
Campaigns for MoveMend resulted in a 29% increase in top-line revenue growth from 2018-2019, and the best 6-months in company history.
Email Copy & Sales Teasers for Dynatomy Products
For Dynatomy Products, subsidiary of D’Addario (the largest musical instrument accessory producer in the world)Ian prepared copy for trade shows, retail buyer pitches, direct to consumer ecommerce sales, and more.
Materials prepared for Dynatomy are attributed with setting up meetings with retail buyers from Walmart, CVS, REI, and more.
Case Studies:
Case studies for Animal Surgical & Orthopedic Center
Ian edited & provided input on several case studies produced by Animal Surgical & Orthopedic Center for their audience of veterinarians.
As this is a highly technical field, the technical & surgical content was prepared by the surgeons, with formatting, editing, & distribution by Ian.
Case studies/briefs for Exec Cast
As a primary copywriter for Exec Cast, Ian wrote case study content for Exec Cast as marketing materials. His materials were widely distributed for B2B lead-generation efforts.
This study is limited in scope & design elements due to distribution requirements at the time.
Technical Writing:
Print & Email Collateral for Animal Surgical & Orthopedic Center
With guided input from the orthopedic surgeons, Ian Adair has written a significant amount of website content, print collateral, and email content for the premier veterinary surgical center in the Northwest USA – Animal Surgical & Orthopedic Center.
Email content for CARE
CARE’s mission is to provide educational content on Canine Arthritis to veterinarians and pet owners alike. As such, content created for CARE had to strike a unique balance between accuracy, technical detail, and ease of comprehension. Below are samples of emails that Ian Adair prepared for CARE’s veterinary audience.